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NewEdge Hockey Development Academy Announces Buffalo, NY Division!

Approximately 6 years ago, NewEdge Hockey Development Academy opened in Rochester, NY and quickly gained the attention of local hockey families looking for quality training, consistency, and professionalism. As our local customer base grew, the word spread to neighboring hockey cities and when we partnered with Bill Gray's Regional Iceplex, a new and exciting phase for the business began. We noticed an influx of Buffalo, NY based hockey families traveling to us for hockey training.

This influx coupled with many requests to open a Buffalo, NY division of NewEdge Hockey Development Academy sparked our research into the possibility.

A Word From Our Owner 

Rob Sedia / Founder & Professional Trainer

The right people and the right facility are imperative to the success of a new division of the business. We need to have the same mindset of elite hockey players. If we expect to provide exceptional services, we as trainers NEED continued education and development in some way, shape, or form everyday. We owe that to our students because they deserve our very best every session. 

The game of hockey has changed over the years. As a result, the athletes and the training methods have changed as well. Our objective is to stay at the forefront of these changes and deliver the most relevant services possible.

Bill Gray's Regional Iceplex proved to be an amazing move for us as their professionalism and business ethics and values mirror ours. The team at Bill Gray's Regional Iceplex has a "best in class" mentality and they care for their partners like you wouldn't believe. We could not be more excited to begin a similar partnership with Holiday Twin Rinks / Leisure Rinks in the Buffalo, NY market. The Grundtisch name in the Buffalo community is synonymous with hockey, class, and character and we are honored to partner with them on this endeavor. I spent my entire minor hockey career playing in these arenas so returning in this manner is exciting to say the least. I want to thank Mark and Paul Grundtisch for this opportunity.

Over 700 Hours of Ice Sessions Sold and Booked Between March 2018 and August 2018 Alone!
Chris Woodworth / General Manager
Bill Gray's Regional Iceplex

"Rob Sedia and NewEdge Hockey Development Academy have a drive and passion for developing athletes like I have not witnessed before.  The constant pursuit to develop the best in class training curriculum has translated into a product that consumers desire.  We've seen the power in what he does here at our facility, and they are a pleasure to work with on all levels. We know NEHDA will flourish in the Buffalo market they way they are here in Rochester!"

Mark Grundtisch / Owner
Holiday Twin & Leisure Rinks

"Holiday Twin Rinks and Leisure Rinks are thrilled to be the exclusive home for NewEdge Hockey Development Academy in the Buffalo area.  We are very aware of the highly respected reputation Rob and his staff will be bringing to our facilities and we look forward to a long and successful partnership.  This is great news for hockey players in our area!"


Jon Christiano 
Managing Partner & Professional Trainer

Jon has worked the past 20 years with the NHL's Buffalo Sabres, 13 of which have been in the Pro Scouting Department including 8 years as the Director of Pro Scouting.  Jon was part of the coaching staff in Buffalo in 1997-1998 that went to Eastern Conference final.

Jon spent 5 years as Assistant Coach in Rochester, NY with the AHL's Rochester Americans which included back-to-back Calder Cup Final seasons.  

During his Rochester tenure, Jon coached Brian Campbell, Ales Kotalik, Henrik Tallinder, Dmitri Kalinin, Jason Pominville, Paul Gaustad, Ryan Miller, Marty Biron, Scott Nichol, Randy Cunneyworth, Cory Sarich, J.P.Dumont, Andrew Peters, Chris Taylor, Jason Botterill and many other NHL and AHL players.

Prior to his time with the Buffalo Sabres Organization, Jon worked for 4 years with the NHL's  Florida Panthers Organization, 2 of which as Assistant Coach of their AHL affiliate Carolina Monarchs team. Jon coached Bob Boughner, Filip Kuba and Kevin Weekes during his time in Carolina.


Rob LaLonde / Former Professional Player AHL, ECHL
Mike Suda / Former Professional Player / Europe
Dan Mancuso / Former NCAA Player
David Leggio / Former Professional Goalie / AHL, ECHL

4 Additional Professional Trainers to be announced next week!


Rob Sedia has been featured in 7 different hockey publications in 5 different countries for his elite level development skills and has written over 25 published hockey development articles.

Sedia has worked with multiple NHL, AHL, ECHL, NCAA D1, and Elite Level Junior Players and has received over 500 Five-Star Reviews over the last several years.
Jim Corsi  / NHL Goalie Coach & Developer of Corsi Rating

"When considering the number of people i have come across in my over 40 years in pro hockey, Jon is in my group of exceptional top hockey people. Jon Christiano has been a colleague of mine as a pro coach, scout and youth hockey coach for over 35 years. His longtime experience at the pro and amateur level speaks volumes of Jon's abilities and respect the pro game has for him. He has an excellent knowledge of the game at all levels. Thoughtful and caring as a coach, Jon's ability to teach hockey from basic skills to youth hockey players or teach pros, he is second to none! Most importantly, Jon's energy, preparation and work effort combined with his coaching ability, distinguishes him among many. A team player and excellent communicator, Jon has connected and developed youth players, budding college and pro players guiding them all to become better players and to reach their potential. Having Jon work with your team is an instant upgrade for your team! Working alongside Jon or watching him work, it's easy to see why he is so valuable a teacher and coach. I consider Jon an honest and good citizen with great passion for the game."

Darcy Regier / Former General Manager Buffalo Sabres

endorsement & testimonial in development!

Ron Rolston / 2018 USA Olympic Team Asst. Coach &
Current Asst. Coach / NCAA D1 Providence 

"I fully endorse NewEdge Hockey Development Academy. Jon is a lifelong student and passionate teacher of the game. He knows the skills and mindset needed both on and off the ice to become an elite player. He believes in details, sticking to a development process and doing the work needed to reach your goals. Most importantly, he is an outstanding role model and mentor for any player at any age.

Chadd Cassidy / Northwood PREP Head Coach / Former AHL Coach

"I fully endorse NewEdge Hockey Development Academy and Jon Christiano's involvement. Jon is a very passionate and talented teacher of the game. I have known and worked with Rob Sedia for many years and highly recommend him for training elite level hockey players"

Ron Johnson / NHL Skills Consultant & Trainer / Biomechanics Expert

"Rob Sedia has taken hockey training in the WNY and the surrounding areas to the next level. His attention to detail, unique - high level skills drills coupled with his knowledge and ability to translate that information to his players makes Rob the clear choice for elite level hockey training in the WNY market and beyond.  I am a skills trainer myself who works with many high level NHL, NCAA, CHL, USHL,  and NAHL players so I know good when I see it and I highly recommended Rob to players looking for true professional level hockey training. Here is a short list of the players I train; Patrick Marleau, Joe Pavelski, Ryan Kesler, Dylan Larkin, Ryan Nugent-Hopkins, Nic Petan, Andrew Copp, Jacob Silverberg, Andrew Cogliano, Jacob Truba, and Ian Cole.

Shane Prince / NY Islanders

"I recently had the opportunity to train with Coach Sedia while I was home during a break from the NHL. I could not have been more impressed with the professional environment displayed by Coach Sedia, his knowledge and his training techniques. The relentless tempo coupled with great information brought me back to my roots and it is exactly what young players need if they expect to keep up in the rapidly progressing world of hockey. I will be training with Coach Sedia this off-season and immersing myself into the environment of NewEdge Hockey"

Derek Whitmore / Professional Player / NHL, AHL, ECHL

"I am a supporter of NewEdge Hockey. Jon Christiano is a great person hockey aside.  I have known Jon for almost 20 years. He is a great teacher of the game and really connects with players no matter the age or skill level. I've worked hockey schools with him and I've also participated in skill sessions as a player with him and he's a really good teacher and communicator. I was lucky enough to spend my first 4 years of pro hockey with the Buffalo Sabres organization and Jon was on the ice with us during development camps teaching skills and making us better players. He truly cares about each individual he works with or comes across on the ice. He understands the importance of development whether that's a youth hockey player or an NHL player, he just wants to make players better

Chuck Weber ECHL Head Coach & Former NHL Assistant Coach

"I love what NewEdge Hockey Development Academy is doing for hockey players of all ages and skill levels which is why I not only fully support their program, I will work as a trainer and consultant with them during my off seasons. Rob has created a sustainable training platform that will flourish in the Buffalo market the way it has in the Rochester market."

Billy Sauer / Former AHL/ECHL Goalie & Owner of Parisi Speed School
  • "NewEdge offers remarkable training with more attention to detail than I have seen in my career at the professional and collegiate level.  They are a results driven company that does things the right way."


Dave Smith / NCAA D1 Head Coach
RPI Engineers

"I fully endorse NewEdge Hockey Development Academy. Jon is an excellent teacher and a passionate, dedicated individual who has been around the game of hockey for an extremely long time. His attention to detail with in-depth knowledge is outstanding. Everyone he comes in contact experiences his passion for hockey and his deep understanding of the game. 

Larry Huras / Former NHL Player & Professional Coach

"Rob Sedia has proven over many years that he is one of the top coaches in the game when it comes to developing young players. His long list of players that have moved on from his programs to higher levels is impressive. I have found Rob to be very open in our conversations about pushing the limits of today's training techniques in his commitment to make sure that his programs are always on the cutting edge."

Dion Del Monte / Former AHL Player / Founder of Bronko Belt

Sedia's FAST Program is a valuable opportunity for players and parents to experience the benefits of targeted on and off ice training in one comprehensive package. I like that Rob actively looks for new and effective ways to challenge his players and get more out of them. Using the best available tools to measure, educate and train players speaks to the quality of his program."

Mark Kumpel / Former NHL Player &
Current Director of Operations / Eastern Hockey League

"Rob runs a top notch program in Rochester, NY and as a successful coach and true professional in the hockey training and development industry, we know Rob is a great resource for the EHL as the EHL is for Rob's program and students."  

Mike Hurlbut / Former NHL Player & Current NCAA D1 Coach

"I was fortunate to have Jon Christiano as my assistant coach for 5 seasons as the captain of the AHL's Rochester Americans. Over the course of those 5 seasons he was instrumental in our teams success which saw us go to the Calder cup finals twice.  I found his knowledge and level of preparedness inspiring. “Jonny C’s personality, passion, and energy always motivated us to be better players and people."

Mike Harder / Former AHL Player &
Current NCAA D1 Asst.Coach / Colgate

"I support and endorse NewEdge Hockey Development Academy. The combination of Jon's enthusiasm and expertise in hockey is unmatched. When I played for him I couldn't wait to get to the rink to see how Jon would break down my game while giving me the skills to improve it. His intense, positive energy for the game is contagious. If a player has a chance to work with him, I highly recommend they grab it."


Our Corporate Mailing Address:
NewEdge Hockey Development Academy
2700 Brighton Henrietta Town Line Road
Rochester, NY 14623